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Narrative Economics: How Stories Go Viral and Drive Major Economi...
by Robert J. Shiller

Language

English

Pages

388

Publication Date

October 01, 2019

Product Description
Customer Reviews
<p><b>From Nobel Prize鈥搘inning economist and <i>New York Times</i> bestselling author Robert Shiller, a new way to think about how popular stories help drive economic events</b></p><p>In a world in which internet troll farms attempt to influence foreign elections, can we afford to ignore the power of viral stories to affect economies? In this groundbreaking book, Nobel Prize鈥搘inning economist and <i>New York Times</i> bestselling author Robert Shiller offers a new way to think about the economy and economic change. Using a rich array of historical examples and data, Shiller argues that studying popular stories that affect individual and collective economic behavior鈥攚hat he calls "narrative economics"鈥攈as the potential to vastly improve our ability to predict, prepare for, and lessen the damage of financial crises, recessions, depressions, and other major economic events.</p><p>Spread through the public in the form of popular stories, ideas can go viral and move markets鈥攚hether it's the belief that tech stocks can only go up, that housing prices never fall, or that some firms are too big to fail. Whether true or false, stories like these鈥攖ransmitted by word of mouth, by the news media, and increasingly by social media鈥攄rive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. <i>Narrative Economics</i> sets out to change that by laying the foundation for a way of understanding how stories help propel economic events that have had led to war, mass unemployment, and increased inequality.</p><p>The stories people tell鈥攁bout economic confidence or panic, housing booms, the American dream, or Bitcoin鈥攁ffect economic outcomes. <i>Narrative Economics</i> explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date.</p>
Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times</em> best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.</p><p>Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p><p>X</p>
The Big Book of Words That Sell: 1200 Words and Phrases That Ever...
by Robert W. Bly

Language

English

Pages

288

Publication Date

September 10, 2019

Product Description
Customer Reviews
<b>The language you need to sell and succeed, from America鈥檚 top copywriter.</b><br /><br />Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He鈥檚 been a professional copywriter for nearly forty years and has been named America鈥檚 best copywriter. And now he鈥檚 drawing back the curtain and revealing hundreds of proven words and phrases that can help you:<br /><ul><li>Grab the reader鈥檚 attention.</li><li>Convey a sense of urgency.</li><li>Communicate what鈥檚 special, different, and unique about your product.</li><li>Boost response with proven time-tested offers.</li><li>Arouse the reader鈥檚 curiosity.</li><li>Overcome buyer objections.</li><li>Announce something new.</li><li>Move the reader emotionally.</li><li>Create a perception of superior product value.</li><li>Give the reader news.</li><li>And much more.</li></ul><br /><b>The Big Book of Words that Sell</b>聽contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to:<br /><ul><li>Sell any product or service.</li><li>Get connections, followers, and friends on social media.</li><li>Write social media posts and ads that generate more clicks and conversions.</li><li>Optimize web pages for Google and other search engines.</li><li>Write e-mails that get higher open and click-through rates.</li><li>Become a more powerful and persuasive copywriter.</li><li>Increase web site traffic and conversion.</li><li>Generate better return from your Call to Actions (CTA).</li></ul><br /><i><b>The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use</b></i>聽is your guide to the world鈥檚 most persuasive words and phrases鈥攁nd how to leverage them to sell your product.
To Sell Is Human: The Surprising Truth About Moving Others
by Daniel H. Pink

Language

English

Pages

274

Publication Date

December 31, 2012

Product Description
Customer Reviews
<b><b><b>Look out for Daniel Pink鈥檚 new book, <i>When: The Scientific Secrets of Perfect Timing</i></b><br /><br />#1 <i>New York Times</i> Business Bestseller </b><br /> <b>#1 <i>Wall Street</i> <i>Journal</i> Business Bestseller</b><br /> <b>#1 <i>Washington Post</i> bestseller</b><br /><br /> From the bestselling author of <i>Drive </i>and <i>A Whole New Mind </i>comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.</b><br /><br /> According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.<br /><br /> But dig deeper and a startling truth emerges:<br /><br /> Yes, one in nine Americans works in sales. <i>But so</i> <i>do the other eight</i>.<br /><br /> Whether we鈥檙e employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we鈥檙e all in sales now.<br /><br /> <i>To Sell聽Is Human</i> offers a fresh look at the art and science of selling. As he did in <i>Drive </i>and <i>A Whole New Mind</i>,聽Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.<br /><br /> Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
More from Less: The Surprising Story of How We Learned to Prosper...
by Andrew McAfee

Language

English

Pages

351

Publication Date

October 08, 2019

Product Description
Customer Reviews
<b>From the coauthor of the <i>New York Times</i> bestseller <i>The Second Machine Age</i>, a compelling argument鈥攎asterfully researched and brilliantly articulated鈥攖hat we have at last learned how to increase human prosperity while treading more lightly on our planet. </b><br /><br />Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, fouling the air and water, and endlessly digging out resources. Since the first Earth Day in 1970, the reigning argument has been that taking better care of the planet means radically changing course: reducing our consumption, tightening our belts, learning to share and reuse, restraining growth. Is that argument correct?<br /> <br />Absolutely <i>not</i>. In <i>More from Less, </i>McAfee argues that to solve our ecological problems we don鈥檛 need to make radical changes. Instead, we need to do more of what we鈥檙e already doing: growing technologically sophisticated market-based economies around the world. <br /> <br />How can he possibly make this claim? Because of the evidence. America鈥攁 large, high-tech country that accounts for about 25% of the global economy鈥攊s now generally using<i> less</i> of most resources year after year, even as its economy and population continue to grow. What鈥檚 more, the US is polluting the air and water less, emitting fewer greenhouse gases, and replenishing endangered animal populations. And, as McAfee shows, America is not alone. Other countries are also transforming themselves in fundamental ways.<br /> <br />What has made this turnabout possible? One thing, primarily: the collaboration between technology and capitalism, although good governance and public awareness have also been critical. McAfee does warn of issues that haven鈥檛 been solved, like global warming, overfishing, and communities left behind as capitalism and tech progress race forward. But overall, <i>More from Less </i>is a revelatory, paradigm-shifting account of how we鈥檝e stumbled into an unexpectedly better balance with nature鈥攐ne that holds out the promise of more abundant and greener centuries ahead.
INSPIRED: How to Create Tech Products Customers Love
by Marty Cagan

Language

English

Pages

362

Publication Date

November 20, 2017

Product Description
Customer Reviews
<p>How do today鈥檚 most successful tech companies鈥擜mazon, Google, Facebook, Netflix, Tesla鈥攄esign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love鈥攁nd that will work for your business.</p> <p>With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations鈥攄ramatically improving their own product efforts.聽</p> <p>Whether you鈥檙e an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.聽</p> <p>Filled with the author鈥檚 own personal stories鈥攁nd profiles of some of today鈥檚 most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix鈥擨NSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.聽</p> <p>The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new鈥攕haring the latest practices and techniques of today鈥檚 most-successful tech product companies, and the men and women behind every great product.</p>
Influence: The Psychology of Persuasion (Collins Business Essenti...
by Robert B. Cialdini PhD

Language

English

Pages

334

Publication Date

May 28, 2009

Product Description
Customer Reviews
<p><em>Influence</em>, the classic book on persuasion, explains the psychology of why people say "yes"鈥攁nd how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p><p>You'll learn the six universal principles, how to use them to become a skilled persuader鈥攁nd how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success.</p><p>Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.</p>
Words That Change Minds: The 14 Patterns for Mastering the Langua...
by Shelle Rose Charvet

Language

English

Pages

361

Publication Date

March 22, 2019

Product Description
Customer Reviews
<b>HOW TO MASTER INFLUENCING LANGUAGE AND GET WHAT YOU WANT, WITHOUT MANIPULATING.</b><br /><br />Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them?<br /><br />Do you want to know how to influence people, without being manipulative?<br /> <br />Want to find out how people get motivated, make decisions, to be more persuasive with everyone?<br /><br /><b>Learn how to use the right words with the right people, and get through the 鈥淐ommunication Wall鈥?lt;/b><br /><br />Have you ever felt like you were talking to a wall? Well, that鈥檚 a very accurate description of what鈥檚 happening when 2 people are communicating! Everyone has a metaphorical 鈥淐ommunication Wall鈥?around them to protect them from 鈥渂ad people鈥? But in all of our walls, we have left some bricks out, to let the 鈥済ood people鈥?communicate with us.<br /><br />The problem in communication is not the wall, because the wall is standard equipment that everyone has. The problem comes from the holes where the bricks have been left out. The holes come in specific shapes, unique to each person.<br /><br /><b>And if you want to communicate with that person, you need to use words, and behavior that fit exactly with the holes in the other person鈥檚 wall.</b><br /><br />Shelle Rose Charvet, best-selling author of Words That Change Minds shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships). <br /><br /><b>Learn the persuasion psychology, spark interest and enthusiasm and get what you want.</b><br /><br />In Words That Change Minds you will:<br /><br />- Learn the influence science and practice. <br />- Discover the ways people unconsciously get motivated, process information and make decisions.<br />- Decode any communication problem and solve it.<br />- Find out how to pry open mental space in even the most closed of minds.<br />- Create rapport and credibility with anyone.<br />- Avoid inadvertently saying or doing the wrong thing.<br />- Get practical applications for sales, marketing, recruiting, negotiation, teaching, training, communication at work, conflict resolution. <br />- Increase your impact in interpersonal communication, teamwork, and in mass communication.<br /><br />Words That Change Minds is based on the Language and Behavior Profile, (LAB Profile廬 for short) 鈥?a powerful tool that enables you to understand, predict and influence behavior by de-coding the language people use.<br /><br />You can directly influence people one-on-one, in groups and even in mass communication by customizing your language to match their subconscious Motivation Patterns.<br /><br />Increase your impact, improve relationships and reduce conflicts, by using the Words That Change Minds.<br /><br /><b>The NEW 3rd edition of Words That Change Minds has more than 50% new material; examples, research, advanced applications, with 7 completely new chapters, including:<br />1. How to Complete a LAB Profile廬<br />2. Conversational Coaching with the LAB Profile廬<br />3. Understanding and Working with Combination Patterns<br />4. Solving Communication Problems<br />5. Influencing Strategies and Techniques<br />6. The LAB Profile廬 of Conflict<br />7. LAB Profile廬 Inventions and Tools, and more.</b><br /><br /><b>Interested? Just scroll up and get your copy today!</b><br /><br />About the author:<br /><br />Shelle Rose Charvet is a bestselling author and the international expert on Influencing Language. The earlier editions of, 鈥淲ords That Change Minds鈥?are international bestsellers, available in 15 languages. Shelle has been researching and teaching for over 35 years and is known for her advanced techniques used to enhance rapport, trust, credibility, and influence.
The Goal: A Process of Ongoing Improvement
by , Jeff Cox

Language

English

Pages

376

Publication Date

July 01, 2014

Product Description
Customer Reviews
*A Graphic Novel version of this title is now available: "The Goal: A Business Graphic Novel" <br />30th Anniversary Edition. Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt.<p><br />One of Eli Goldratt鈥檚 convictions was that the goal of an individual or an organization should not be defined in absolute terms. A good definition of a goal is one that sets us on a path of ongoing improvement.<br />Pursuing such a goal necessitates more than one breakthrough. In fact it requires many. To be in a position to identify these breakthroughs we should have a deep understanding of the underlying rules of our environment. Twenty-five years after writing The Goal, Dr. Goldratt wrote Standing on the Shoulders of Giants. In this article he provided the underlying rules of operations. This article appears at the end of this book.<br /><br />鈥淟ike Mrs. Fields and her cookies,The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums. 鈥擣ortune Magazine <br /><br /><br />鈥淎 survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal.鈥?鈥擳he Economist <br /><br /><br />"Goal readers are now doing the best work of their lives.鈥?鈥擲uccess Magazine <br /><br /><br />鈥淎 factory may be an unlikely setting for a novel, but the book has been wildly effective.: 鈥擳om Peters <br /><br /><br />Required reading for Amazon's Management.<br /></p>
The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell

Language

English

Pages

298

Publication Date

November 01, 2006

Product Description
Customer Reviews
<b>Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.</b><br /> <br />The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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